Say what you will about Elsevier, they are certainly exploring ways to re-imagine the scientific article. In a
comment on an earlier post Fabian Schreiber pointed out that Elsevier have released an app to display phylogenies in articles they publish. The app is based on
jsPhyloSVGand is
described here. You can see live examples in these articles:
Matos-Maraví, P. F., Peña, C., Willmott, K. R., Freitas, A. V. L., & Wahlberg, N. (2013). Systematics and evolutionary history of butterflies in the “Taygetis clade” (Nymphalidae: Satyrinae: Euptychiina): Towards a better understanding of Neotropical biogeography. Molecular Phylogenetics and Evolution, 66(1), 54–68. doi:10.1016/j.ympev.2012.09.005
Poćwierz-Kotus, A., Burzyński, A., & Wenne, R. (2010). Identification of a Tc1-like transposon integration site in the genome of the flounder (Platichthys flesus): A novel use of an inverse PCR method. Marine Genomics, 3(1), 45–50. doi:10.1016/j.margen.2010.03.001